Barstool Sports has a very loyal fan base, its users tend to visit multiple times a day and are loyal to the company's merchandise, especially their shirts. In a recent article published by Business Wire, Katherine Saviola describes the benefits of Barstool's customer loyalty following their partnership with Revcontent in June, 2015. Revcontent is a fast-growing advertising network that provides content recommendations to users online.
The Vice-President at Revcontent was quoted as saying, "Our partnership with Barstool Sports aims to deliver engaging content relative to their wide audience of loyal readers. We're excited to work with such an influential brand to further our content recommendation goals." This statement continues to emphasize Barstool's brand loyal
ty. Their readers are very loyal to their company because they feel they can easily relate to their writers.
"Barstool generates 6.7 million unique visitors a month with 200 million monthly pageviews. Founded by David Portnoy, Barstool Sports has millions of loyal users around the globe. Their quality content and industry leadership is proven with their average session duration of 10 minutes and a 70% completion rate for original video content." -Saviola
Source: Barstool Sports Enters Exclusive Partnership with Revcontent
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