Barstool Sports Teaming up with DraftKings

Because of Barstool's success and wide outreach towards consumers, companies with the same target market, offering different products often attempt to team-up with Barstool to help promote their products. The most notable partnership with Barstool is their one with DraftKings. DraftKings is a company that offers daily fantasy games to customers who don't want to be locked in to a full season of fantasy sports. The daily fantasy market has grown exponentially over the past few years, and Barstool jumped on that train relatively early. Last year, at the 2014 Super Bowl between the New England Patriots and the Seattle Seahawks, Barstool maintained a huge presence leading up to the game.

Since DraftKings is a daily fantasy game, they could not offer a contest for the Super Bowl alone, however, they still wanted to have a presence felt in the weeks leading up to the "big game". Instead of a fantasy contest, DraftKings partnered with Barstool to offer a prize package including tickets to the Super Bowl. The contest was a $100 buy-in with 20 prizes of cash, and 1 grand prize package winner. The package included:

· Airfare + 4 Nights Hotel for you and a guest
· 2 Tickets to the “Big Game”
· Party Bus Friday Night with El Pres and the Barstool guys
· 2 Tickets to the Victoria’s Secret “Leather and Laces” party on Saturday Night
· $500 Spending Money

DraftKings sponsors many Barstool events and in exchange, DraftKings is able to advertise on Barstool's website. Followers and fans of Barstool don't seem to mind, as many of them are also users of DraftKings' services. DraftKings is able to get their logo and name out there for their target market to see, while Barstool is able to gain the funding to put on certain events that may otherwise not be able to happen. Recently, Barstool has been able to put on a cross-country RV roadtrip on the "Barstool Dixie Bus" visiting various college campuses for college football games throughout their travels. DraftKings helped to sponsor this branch of Barstool and they are able to get their logo on the bus and have their presence felt at college campuses and college football games, a huge part of their target market. In this case of partnership, both parties are able to gain advantages and maintain a healthy relationship.